What do the Grateful Dead and sharp business deals have in common? They seem like two completely different ideas, but our guest today, Marc Morgenstern, talks about the similarities of attending a Dead show, and making a shrewd business deal. He explains that the psychology of a successful dealmaker requires spontaneity, comfort with change and unpredictability, and enjoying the process as it presents itself. As a fan who has seen hundreds of Grateful Dead shows, he talks about how the band uses these traits to perform thousands of concerts for their fans – ultimately giving them a different and unique experience during each performance. Marc H. Morgenstern has taught Street Smart Startups at UC Berkeley. He's a veteran dealmaker and entrepreneur with billions of dollars of buying, selling, and financing innovative and disruptive businesses from Day One of OfficeMax to Co-Founding digital healthcare software company Within3. Marc is the Managing Partner and Founder of early-stage investor Blue Mesa Partners, as well as Mentor-at-Large for The House Fund at UC Berkeley and its portfolio companies. He's a longtime board member of The Rex Foundation, the non-profit founded by the Grateful Dead. His latest book is “The Soul of the Deal.” This is Part 1 of the interview. Info: BlueMesaPartners.com